How to Write Copy that Converts with Ashlyn Carter
Girl, let's talk.
Let's have a heart to heart about the copy that we use for our website, communication, and email marketing.
Coming up with the right copy that speaks to the right people can be an overwhelming process but an important one that we must master in order to have a thriving business in the digital space.
Ashlyn writes well-appointed words for creative women as a copywriter & calligrapher. She left her job as a publicist to go full-time with her calligraphy biz for brides—and realized there were lots of creatives fumbling with their message and sales copy. Trading clients like Delta Air Lines and Chick-fil-A to write conversion website copy and launch copy for creative industry dreamies like Jenna Kutcher, Desiree Hartsock, Katelyn James, Hilary Rushford, Shay Cochrane, and Justin & Mary Marantz is just the bee's knees. Her calligraphy has been featured in Style Me Pretty, Southern Weddings, and The Knot. When not writing about herself in third person, she’s usually trying to scratch the ink off her fingernails or grabbing margs and tacos with her husband.
Ashlyn is dropping truth bombs and she'll be talking about how to Match Your Brand Voice and Write Copy that Converts.
Umm, yes please!
To help get to know Ashlyn a little bit better, we asked her a few questions!
What's your number one piece of advice for entrepreneurs?
Look at your time as your most precious, non-renewable resource. You'll have to say no a zillion more times than you say yes as an entrepreneur, and that's ok. Stay focused.
What's the best investment you've made in your business?
Before leaving to go full time, I paid $4,000 for an in-person small retreat. At that conference, I met a client whom I've worked with ever since (I've lost track of how much we've made there!), my two business coaches, and formed a relationship that's lead to 3 paid speaking opportunities. In-person events are so important, and I invested in that before I knew how it'd all work out. I feel like creative entrepreneurs are terrified to spend money to start a business, but that's how it works! Trust your gut. Make wise investments. Magic happens at in-person events.
What are your favorite tools/apps that you use?
What is one of your favorite books you've read that has made an impact on you?