SDH187: Why You Should Focus on What Excites You with Steph Crowder


This podcast episode is sponsored by Hello Fresh. If you guys have not given Hello Fresh a try, you MUST. I love how simple and easy it is, it takes the guess work out of "what's for dinner" and it makes me feel like a boss outsourcing that part of my life :) Click here to order and receive $30 off (first-time customers only) by using HERWAY30 at check out.


What is your driving force? The ultimate thing in your life that gives you direction and purpose?

For Steph Crowder, Head of Member Success at Fizzle.Co., her motivators are her 14-month-old daughter and Fizzle. Fizzle is a company that helps creative entrepreneurs build their businesses via online courses, and weekly articles, podcasts, and small business guides. Their ultimate goal is to set up individual business owners with every resource, and tool they need to feel supported by an understanding community of like minded individuals. It is because of their mission and morals that Fizzle has become Steph's north star and passion. She refers to herself as the 'Den Mama' of Fizzle because she is so invested in the company, and takes care of everything and everyone, from clients to coworkers.

Starting as a customer of theirs, she joined the company as a part-time customer service rep two years ago, and took a 60% pay cut from her previous job as head of a department at Groupon. Since she has become part of the leadership team, hosts Fizzle's podcast, as well as her own, Courage and Clarity.

When her daughter came into the world, her heart and dedication became split between being a devoted mom and an ambitious leader. She wanted her career and role at Fizzle to continue to grow and move at the upward pace it was, previously. But she needed to do so in less time, because she didn't want her daughter's life to be consumed by day care, and wanted to be an involved parent. She wanted to do it all, and compromise nothing, and felt she could do so with rigid scheduling and time management. She quickly realized that that was a no-go.

She began to see that this way of thinking and living was being reactive to her conundrum, but not actually proactive in changing anything. So she started delegating her work load, and saying no to things that were miniscual, and weren't what she wanted or needed to be doing; such as getting trapped in email jail, and handling Fizzle's social media prescence. By eliminating unneccesary tasks and distractions in her life and at work, she was able to be the mother that she wanted to be and spend quality time with her baby.

Stay tuned and hear more about how Steph worked her way up at Fizzle, how motherhood made her a better leader, and how her and her partners are evolving Fizzle with a fresh identity and purpose!

Also, check out Steph's original appearance on She Did it Her Way two years ago!

In this episode you will...

  • Be okay with not getting constant feedback on your performance as an entrepreneur
  • Learn how to merge skills as a mother into being a leader in your professional life
  • Know how to delegate certain tasks at your job, and projects so you can focus on your personal or family life
  • Learning other behaviors to increase productivity, as opposed to working harder and longer, and burning yourself out
  • Discover what your business or start up wants to evolve to once it's hit the 5 year mark
  • Not make your happiness conditional, and be happy with where and who you are at the moment


"There are a lot of lessons, and definitely a border between start ups and pregnancy, and also motherhood. You learn so much about business. I think business and entrepreneurship can teach us a lot about how to be the CEOs of our families. It's really cool to see how these two different systems can play together when you're doing both in your life." -Steph Crowder

"If I have an activity...or a project that I want to take on, now I just stop and I say, 'What would be the result of that? Is it going to reach my number one objective, which is growing Fizzle?' That is my north star...I really tried to put myself in the driver's seat.... I'm just trying to support myself and show my daughter an example of what meaningful work can be." -Steph Crowder

"Working harder, longer is not a strategy...if that's your sole're going to hit a wall. I have not seen someone not burn out on that model, and I am an example of that. You will reach a point in your life where thatno longer becomes a viable strategy. It might work in the short term, but [when] you get to a point where your priorities change, it doesn't feel good to live from that place." -Steph Crowder

"It's challenging, as well as incredibly invigorating, to be in part of a company that's doesn't know what the answer is...everything in your business is a hypothesis...even when you're as far along as a business like this...we have to test and tweak and iterate, and it's really exciting to be on the precipice of, where are we going to go from here?" -Steph Crowder

"Get yourself in a place matter what happens today I genuinely feel good...because inspired action is so much better and more effective...I feel like I'm doing more meaningful work...and that's a really new mindset for me to explore." -Steph Crowder


Special Fizzle 5-Week Free Offer! (

Steph Crowder LinkedIn

Courage and Clarity

Steph Crowder Instagram

Fizzle Website

Fizzle Facebook

Fizzle Instagram

Fizzle Twitter

The Start Up Pregnant Podcast

Mimi Ikonn YouTube Interview with London Real Academy Part 1 of 2

Priming with Tony Robinson

Jess Lively Website



SDH186: How to Turn Obstacles Into Motivation When Quitting Your Job with Abagail Pumphrey and Emylee Williams


This podcast episode is sponsored by RX Bar.  Guys! I absolutely love these bars and there is absolutely NO b.s. RXBARs are whole food protein bars made with 100% real ingredients. Just real food that tastes good and is good for you. Each delicious bar packs 12g of protein and 5g of fiber in under 210 calories. Try 6 of our top RXBAR flavors and discover your favorites in our 12 bar variety box. Take 25% off of your order by clicking here. Peanut Butter Chocolate and Coconut Chocolate are my favorite :) Enjoy!



As you're tumbling along your road as a creative entrepreneur, don't you wish you had someone to look to that's tumbled down that road, too? And because of those ups and downs, and twists and turns, can offer you honest wisdom, clarity, and reassurance as you figure out what passion of yours can become a profitable and sustainable business?

Look no further than Abagail Pumphrey and Emylee Williams, the cofounders of Think Creative Collective!  Referring to themselves as biz fairy godmothers, TCC offers a multitude of business courses and acts as a resource hub for creative entrepreneurs. The two met through a Facebook group centered around encouraging other creative entrepreneurs and supporting their businesses. They connected on helping entrepreneurs find the confidence to charge what they were worth, and begin building businesses around what they were passionate about. The two ended up hosting a webinar and co-selling a course together, and within two weeks of knowing each other, they decided to start TCC while brainstorming on the floor of Abagail's office.

The company started as a marketing and branding boutique in September of 2015. They offered photography, design, and marketing for creative small business owners. As of January 2016,  it evolved into online course selling, and now features a blog, and a podcast called the Strategy Hour.

Another new addition to TCC's website is the course, 4 Days to a Sexy System. This system challenges clients to stay organized to increase productivity in their daily lives in order to drive their businesses and accomplish personal goals. By following this structure, Abagail and Emylee feel that it will create a productive system that will hold up throughout the year, and increase the sustainability of their business.

The challenge begins by asking clients where they keep their information and can they stream line it to one place. Day two consists of planning out their goals for the year, finding out what they have to do to reach them, and figuring out how those goals will lead to profit inside their business. On Day three, they break down those goals and set up achievable tasks, with day four pushing you into action.

The two are extremely dedicated to giving creatives an epicenter for advice and guidance by creating a community for new and tenured entrepreneurs. They want to be the mentors that they wished they had when they were building their business. They also know what it feels like to be a hot mess in an intimidating and scary time in your career, because they had a rocky take off themselves.

Originally, Abagail had a dream of living the corporate life and working for big national brands, with her degree in design and fine arts. After college she began working for a small agency and knew right away that she did not belong in that world. Like so many people with the heart of an entrepreneur, she simply couldn't work for another person or company any longer. She also had a lot of moral conflicts with the company because she felt that a lot of their practices were illegal. Her conscience was relieved when she was laid off, and with her husband's trust, she started her own company.

When she felt her layoff coming, she started a blog and a website within a weekend. She began blogging five days a week, and gained clients through networking and reaching out to people she saw needed her help. She dabbled in a little of everything and helped non-profits, start-ups, and worked on in-house design projects to build 8 foot banners, brochures, and full websites. You name it, she was your girl. She was also able to start with zero debt, and continue with no in-house expenses. Within 30 days she had replaced her income and was making more than he was!

Emylee, on the other hand, wanted to go into social work and eventually wanted to become a college professor. Two weeks before grad school started, she unenrolled and walked away from school. When she returned home she had a crisis moment in her nana's guest room, unsure about where she wanted to go in life. With a degree in fine arts and photography, coupled with graduating in a recession, there was absolutely no job to be had.  However, she knew she wanted to be in control of something, and wanted it to be a passion. So she started her own photography business in Oklahoma and eventually grew it to obtain a five figure salary. She loved working with other creatives and collaborating on projects, but she also loved that she got to lead and give others constructive criticism on their businesses and inspiring entrepreneurial confidence.

Learn more about TCC's origin and how the two met and have grown their business in today's episode!

In this episode you will...

  • Find the support to take a risky career change
  • Learn how to not make excuses for yourself and drive your business
  • Figure out how to micro-tweak your business to where it fits what you want to be doing
  • Know how to solidify the sustainability of your business
  • Learn to get your ideas out of your head in order to create content for your business
  • Decide on how much of your income goes towards your business, staff, and yourself


"I didn't make any excuses for myself and I was willing to do anything to make it work, mostly because I felt like I had this timeline of [how] I have to prove it to other people...but I work well under pressure, especially when the pressure is outside of myself." -Abagail Pumphrey

"You have to see where these small opportunities are for you to maybe shift your business a little bit, just to try it, and see if that's even what you like doing...and seeing what that opportunity then opens up for you in the future." -Emylee Williams

"We truly believe that there's a formula, and there's a structure, and a system and a work flow for every single piece of your business...As long as they have a process and a system they're going to be able to actually get you can really see the results of those things and know what to pivot and tweak in your business when you're faced with opportunities in your business." -Emylee Williams


Think Creative Collective Website
Think Creative
The Strategy Hour
Think Creative Collective Facebook
Think Creative Collective Instagram
Think Creative Collective Twitter
Present over Perfect by Shauna Niequist
Big Magic by Elizabeth Gilbert



SDH185: Why the She Did It Her Way Summit & What to Expect, solocast with Amanda Boleyn



Who is the summit for:

  • If you’ve ever wanted to start your own business but not sure where to start or let alone afraid and overwhelmed

  • Maybe you recently launched your business (and could be a side hustle)  but uncertain if you’re doing all the right things to make it sustainable


What you’ll get out of it:

  • Confidence. And I don’t just say that to say that. If you think about fear and what inspires fear it is usually the unknown. So if we can get familiar and educate ourselves on steps and processes to go about launching a business, I promise you it will be less scary and you’ll have the confidence to take action.

  • Curated coaching circles. When you purchase your ticket you’ll receive a survey that will take roughly 20 minutes to fill out but what it’ll help us do on the back end is make sure we select coaches that will add value to you and your questions.

  • Speaking of coaches and speakers, all coaches and speakers have been hand picked for the summit. The reason why I did this instead of a call for speakers is because I’ve seen these women speak before and I know the value of content they deliver. I had specific requirements for them to fulfill. I wanted them to be able to deliver a workshop styled engagement, where it would be interactive and you as an attendee would actually put pen to paper vs. listening to someone speak for 45 minutes. I’m a firm believer in the doing in order to build confidence. I also know that these women have built their own sustainable business practice as well.

    • Topics include:

      • Finding your sweet spot - uncovering what truly lights you up and to let that guide you in your business that produces profits

      • Understanding the basics of marketing - who are you going after, who’s your ideal client, getting niched

      • Sales - understanding how to position your offering in a way that gets potential customers to convert

      • Power of Connecting - how to strategically and intentionally connect with others during events that will influence revenue

      • Accounting - what can be deducted, how to organize and what systems to use

      • Pricing - how to price your product or service to ensure there’s built in profit

      • Operations - maybe what some might consider the non sexy stuff - types of insurance you should have as a business owner (health and disability) and retirement options

      • Systems - all about hacking and organizing yourself to be productive and get stuff done

      • Goal setting - putting a nice bow on it at the end

      • Curated coaching circles - interacting in small groups with women who have launched their own business

  • Actual concrete steps and learnings. I’ve been to many events (including ones I was a part of) where the event itself didn’t have a strong purpose, we filled speaker slots for the sake of filling speaker slots. This summit is specifically designed with you as the attendee in mind.

  • Goal setting. Before we even get started and our first speaker, we’re going to take some time to reflect on why you’re at the summit, what brought you here and what you’re looking to get out of the day. Then before we wrap up we’re going to take time to map out immediate goals, 90 day goals and we’re going to dream about what life will look like in the next 1-3 years.

  • And I mean, how can you have an event without a sweet swag bag? It will be loaded with products made by female founders.



  • When I first stepped out, took the leap, quit my job I was 24 years old. Even though at the time I thought I had it “figured out” it hindsight I had no clue what I was doing. Haha I suppose that must have been my ego talking ;) When I was still working in corporate America I only knew a few people who worked for themselves and while I am so grateful for their inspiration and guidance that I had, it didn’t provide structure or a game plan when I did take the leap. I had no goals, no understanding of business banking, how to track expenses, no one asking tough questions to help me flesh through what I wanted. I built the plane as I flew it. And while that is part of entrepreneurship, the other part is seeking out mentorship, guidance and a plan.

  • What took me years to figure out, I want to serve that up to you in one day. So you can build and create faster and more sustainably.

  • I also know that launching a business can be scary and even scarier if you’re leaving a job that provides you a steady income. My desire is to have you know that you’re not alone and provide confidence in yourself to continue doing great things.

  • When I first shared with some folks the idea of an in person summit, they asked why not an online course or a virtual summit? And I got to say that in the world of technology and ability to be “online” so easily, actually meeting someone in person is a loss artform and I want to bring that back. Plus, I enjoy meeting people in real life :)



  • Saturday, October 21st - one-day

  • Friday, October 20th - Welcome kick-off, early check-in

  • 8 speakers

  • Curated coaching circles

  • Action plan

  • Confidence

  • A supportive community of women


Space is limited to help ensure that attendees get the most out of their time, energy and resources :)