SDIHW 029: Create & Cultivate (a behind the scenes look)
Episode 29 – Jaclyn Johnson
Create & Cultivate (a behind the scenes look)
Jaclyn is a master in the digital marketing space, as well as a marketing, branding, design, fashion, and lifestyle extraordinaire. Within the past 6 years she founded and established her company (NO SUBJECT) as one of the go-to marketing and events agencies in Los Angeles and works with some very powerful brands. She was recently named 30 under 30 in Forbes Magazine for marketing and advertising and has been featured in a multitude of popular publications.
(NO SUBJECT) – The “mother brand” started almost 6 years ago – is a creatively driven marketing, events, and influencer agency working primarily with fashion, beauty and lifestyle brands to do fun events, marketing campaigns, marketing brands and brokering deals.
Create & Cultivate – started 4 years ago – began as a conference partnership and has grown into a conference for female entrepreneurs in the digital space. (we dive in on this in the #pod)
On Holiday – an experiential pop-up space to work with different brands. Will be changing out the pop-up every month and launching a magazine.
We Talk About:
· Jaclyn’s business ventures (no subject), Create & Cultivate, and On Holiday
· Her backstory before the entrepreneurial world
· Finding balance between her businesses and being aware of burnout
· Diving into Create & Cultivate
· Dealing with nerves and unexpected events
· How she gets her inbox down to zero (from 500-700 emails a day!)
· Some fun rapid fire questions!
· Jaclyn’s advice for our listeners.
“You kind of have to ride the wave”
“I think a huge part of what people do is they overthink it.”
“The answer really is imbalance. It’s about finding a space to find out what works for you. […] It doesn’t necessarily all even out.”
“It’s not easy, and you get better with experience.”
“Nothing is that big of a deal. Everything can be handled.”
“Things that you don’t expect will happen, and you just gotta roll with it.”
“I live and die by coffee in the morning.”
“Learn when to let go, and pick your battles when it comes to your emotions.”
“Get it in writing.”