SDH 158: Risking It All & Going For It with Co-founders Claudia Wagner & Diana Gaertner of UBooker


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    What's stopping you from going after your business idea? Is it the people around you? Maybe it's an internal fear of failing? The security of a stable paycheck? Are these fears holding you back from pursuing your business idea?

    Today's guests, co-founders of UBOOKER, Claudia Wagner and Diana Gaertner wanted the power to choose. They mulled over the idea of streamlining the model booking process for 7-8 years. Being models themselves, they had been conducting unofficial market research over the span of their 20 year careers.They discovered  many models were frustrated with the tedious process of booking jobs, and clients had the same frustrations when finding models for their projects.

    After seeing how the modeling industry process wasn't going to adapt to the fast-paced, technological times, Diana and Claudia decided to create a process to adhere to the changing environment. With the help of their two other co-founders, Andrea Losso and Nicola Scagnolari, they translated their idea to a well-thought out business plan, and created a website.

    When UBOOKER launched in Februrary 2017 Claudia and Diana were able to take a process that typically lasted a couple days and shorten it to around 10 minutes!

    Check out how UBOOKER achieved this great task, and how they maneuver the hectic, but exciting life as lady bosses!

    In this episode you will...

    • Know how to streamline a tedious process with your business

    • Learn to create a well-balanced leadership team with contrasting personalities

    • Understand how to work with a global team

    • Gain the courage to go after your business idea

    • Figure out how to attract audiences across different demographics

    • Begin to encourage others who want to start their own business



    "To think about all the possibilities that could come up for the booking process...'what could the client want, what could the model want, and how can we make things even better and more comfortable...more efficient...'It was very complex, but also very exciting. It's a great thing for me to learn; it's wonderful." -Diana Gaertner

    "The first hurdle a lot of people have when start[ing] a business is to gather the courage to do it.  We had this idea to do something for seven [to] eight years [and] we started to say there's something to be done here." -Claudia Wagner

    "There is a fear there. There is a fear of change...I believed so strongly that this [could] be done successfully.Every time I hear 'this can't be done' it [gives] me the motivation to work even harder." -Claudia Wagner

    "I still can't always see the dimension of our project, it's growing literally every day. It's getting more and more complex...but deep inside I knew this was going to be a project that was going to work and I believed in it 100%. And it is working.No one needs to tell us anymore that it's not going to work because it actually is." -Diana Gaertner


    UBooker Website

    UBooker Facebook

    UBooker Instagram

    Diana Gaertner Instagram

    Claudia Wagner Instagram

    Diana Gaertner's Website

    Claudia Wagner LinkedIn

    Diana Gaertner LinkedIn

    Claudia Wagner Facebook


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