SDH 185: Why the She Did It Her Way Summit & What to Expect, solocast with Amanda Boleyn

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Who is the summit for:

If you’ve ever wanted to start your own business but not sure where to start or let alone afraid and overwhelmed
Maybe you recently launched your business (and could be a side hustle) but uncertain if you’re doing all the right things to make it sustainable

What you’ll get out of it:

Confidence. And I don’t just say that to say that. If you think about fear and what inspires fear it is usually the unknown. So if we can get familiar and educate ourselves on steps and processes to go about launching a business, I promise you it will be less scary and you’ll have the confidence to take action.
Curated coaching circles. When you purchase your ticket you’ll receive a survey that will take roughly 20 minutes to fill out but what it’ll help us do on the back end is make sure we select coaches that will add value to you and your questions.
Speaking of coaches and speakers, all coaches and speakers have been hand picked for the summit. The reason why I did this instead of a call for speakers is because I’ve seen these women speak before and I know the value of content they deliver. I had specific requirements for them to fulfill. I wanted them to be able to deliver a workshop styled engagement, where it would be interactive and you as an attendee would actually put pen to paper vs. listening to someone speak for 45 minutes. I’m a firm believer in the doing in order to build confidence. I also know that these women have built their own sustainable business practice as well.
- Topics include:
  - Finding your sweet spot - uncovering what truly lights you up and to let that guide you in your business that produces profits
  - Understanding the basics of marketing - who are you going after, who’s your ideal client, getting niched
  - Sales - understanding how to position your offering in a way that gets potential customers to convert
  - Power of Connecting - how to strategically and intentionally connect with others during events that will influence revenue
  - Accounting - what can be deducted, how to organize and what systems to use
  - Pricing - how to price your product or service to ensure there’s built in profit
  - Operations - maybe what some might consider the non sexy stuff - types of insurance you should have as a business owner (health and disability) and retirement options
  - Systems - all about hacking and organizing yourself to be productive and get stuff done
  - Goal setting - putting a nice bow on it at the end
  - Curated coaching circles - interacting in small groups with women who have launched their own business
Actual concrete steps and learnings. I’ve been to many events (including ones I was a part of) where the event itself didn’t have a strong purpose, we filled speaker slots for the sake of filling speaker slots. This summit is specifically designed with you as the attendee in mind.
Goal setting. Before we even get started and our first speaker, we’re going to take some time to reflect on why you’re at the summit, what brought you here and what you’re looking to get out of the day. Then before we wrap up we’re going to take time to map out immediate goals, 90 day goals and we’re going to dream about what life will look like in the next 1-3 years.
And I mean, how can you have an event without a sweet swag bag? It will be loaded with products made by female founders.

Why:

When I first stepped out, took the leap, quit my job I was 24 years old. Even though at the time I thought I had it “figured out” it hindsight I had no clue what I was doing. Haha I suppose that must have been my ego talking ;) When I was still working in corporate America I only knew a few people who worked for themselves and while I am so grateful for their inspiration and guidance that I had, it didn’t provide structure or a game plan when I did take the leap. I had no goals, no understanding of business banking, how to track expenses, no one asking tough questions to help me flesh through what I wanted. I built the plane as I flew it. And while that is part of entrepreneurship, the other part is seeking out mentorship, guidance and a plan.
What took me years to figure out, I want to serve that up to you in one day. So you can build and create faster and more sustainably.
I also know that launching a business can be scary and even scarier if you’re leaving a job that provides you a steady income. My desire is to have you know that you’re not alone and provide confidence in yourself to continue doing great things.
When I first shared with some folks the idea of an in person summit, they asked why not an online course or a virtual summit? And I got to say that in the world of technology and ability to be “online” so easily, actually meeting someone in person is a loss artform and I want to bring that back. Plus, I enjoy meeting people in real life :)