Understand Your Customer Journey and Create a Highly Referable Business with Shauna VanBogart


Hi guys!

We are back with another speaker highlight, this time with Shauna VanBogart. 

Shauna VanBogart is a speaker, coach and founder of the leading online educational portal for image consultants, The Studio For Image Professionals. Aside from her work at The Studio, she works one-on-one with high-performing and growing business owners to refine their personal brands, optimize their business model, and jump to the next level of revenue. In addition, Shauna is regularly hired as a keynote and workshop speaker for topics like lifestyle management, personal branding, and other relevant business insight. She’s been named one of the top personal branding specialists in the world by Huffington Post, a top 40 under 40 award winner, and one of the most influential women in business in Charleston, SC. She has a Master of Arts degree form Gonzaga University in Communication and Leadership and a Bachelor of Arts degree from the University of Iowa in Communication Studies paired with an Entrepreneurship Certificate from the Tippie College of Business at Iowa.

Shauna is leading a VIP breakfast Friday morning of the She Did It Her Way Summit (early bird tickets extended to April 16th!). She is also leading a training prior to the summit for VIP goes around how to show up and feel good talking about your business, and is part of the 4-week accelerator post the summit where she'll be working exclusively with VIP ticket holders.

Let's get to know Shauna!


What's your number one piece of advice for entrepreneurs?

Stay in your own lane. Don't ask, "Is this right?" but instead, "Is this right for me?". Don't get distracted or off-course based on what you THINK you should be doing or what competitors or doing. Stay in your own lane - the right path is your OWN path.


What's the best investment you've made in your business?

This may sound cliche but it's hands down coaching. As a business owner, you are way too close to often see things clearly, especially when it comes time to bump to the next level. Having outside support who can help you get clear on the path forward and help you find the action steps to doing so is imperative to your success. Investing in coaches has helped me grow so much faster than I would in isolation.


What are your favorite tools/apps that you use?

I'm rather old school. I have one 600-page notebook I buy fresh at the start of every year. It goes with me everywhere and is my number tool. On my phone, the apps I use the most aside from the mainstream ones are Moment (a phone usage tracking app that helps me limit my screen time), Shipt (to have my groceries delivered so I can use that time more wisely in my business), Voxer (to chat with VIP clients which reduces emails and work colleagues) and UpWork (a freelancer website to make quick hires for projects and tasks).


What is one of your favorite books you've read that has made an impact on you?

Busting Loose From the Money Game - Robert Schienfeld