SDH 256: Build Something You Believe In with Ariel Kaye

SDH 256 Ariel Kaye.png
 

Ready to ditch your 9-5 and build your service based business using your very own skill set?

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    Are you ready to build something you believe in? Was there a point in your corporate career when you knew you had to take the leap? Are you at that point now? You know it’s going to be an emotional journey, a tough transition, but you also know it’s what you need to make a bigger impact and fulfill your purpose.

    You’re not alone, lady boss.

    Today’s guest— Ariel Kaye—is the Founder and CEO of Parachute, a home essential brand based in Venice beach. Tune in to hear how she went from brand development and advertising in New York to fulfill consumers’ needs for high-quality bedding and a good night’s sleep with Parachute.

     

    In this episode you will...

    • Discover the qualities of a successful brand

    • Know why understanding and growing with your consumer is key

    • Hear about the first three months after the leap

    • Understand the benefits of investing in a publicist

    • Learn about raising capital

    • Dive into three actionable items for new business owners

     

    INSIGHTS:

    “You gotta put it all on the table because no one else is.” Ariel Kaye

    “It’s important to follow your gut because the business is coming from you; so there’s going to be things that you know best.” Ariel Kaye

    “Being positive, solution-minded and focusing on the big picture, is going to be helpful in order to move forward.” Ariel Kaye

     

    RESOURCES:

    Ariel’s Instagram

    Parachute Website

    Parachute Instagram

    Parachute Facebook

    Parachute Pinterest