SDH 274: How to Attract the Right Customers with Brand Storytelling with Amber Williams
Do you feel like all your dots just don't connect? Are you still looking for that one thing that you really want to do in your life? What about discovering your passion and turning it into your own brand?
Today's guest, Amber Williams is a writer, master brand storyteller, and creator of Punkyflair, a brand story shop based in Washington, DC. She helps startups and CEOs understand their audience, communicate their vision, and sell with story. She's helped global brands like Camille Rose Heat Free Hair, and Shea Radiance create new messages that grab their customers' attention.
Using her Storycraft™ method, she's rebranded million-dollar businesses, named global beauty collections, and molded magnetic brand personalities for some of the leading beauty and technology companies in business today. She has the audacity to do it all alongside her three-year-old son Carter and her very opinionated one-year-old baby girl, Cayden
In this episode, you will...
Hear about how Amber's Punkyflair started
Learn the importance of market research
Learn about brand storytelling
Discover Amber's Storycraft™ framework
"Get right upfront with what you have to offer and who it's for."
"You can't be all things to all people."
"Reality is merely an illusion, albeit a very persistent one. "