SDH 210: Making your Hobby a Business with Abby Walker


Is your hobby the only thing that makes you feel like you? How do you transform that hobby into a successful business?

We hear all about that with Abby Walker who is the CEO and worldwide distributor of Vivian Lou! Vivian Lou sells insoles for heels that help women wear them longer without the pain that we all know too well. Always loving heels herself, she immediately latched on to the product when she came across the company in early 2014. Vivian Lou offers two versions of the insoles, classic or couture, and they slightly rotate the heel bone up and back. This shifts your weight off the front of your feet to your heel and stops your foot from slipping which reduces the pain and pressure usually put on women’s forefoot. Abby said that in a standard three-inch heel, 75% of the body’s weight is put on the forefoot, and by using Vivian Lou’s insoles, that weight is equally distributed across the foot and makes it feel as if you’re walking in a flat rather than a heel. Another plus is that they are invisible and can be put in anything from a strappy sandal to open-toed shoes! They also come in four different sizes that range from US size 4-12, so any woman can wear them. 

Before Abby began working for Vivian Lou, she worked in corporate marketing and communications for 15 years. After having her second child, she felt like she had lost herself in her career, and decided to start a blog as a side hobby because it helped her feel like herself again. Her blog was called Mama’s Shoes and was her place to gush about how much she loved high heels to her whopping 36 followers. As she was gearing up to write a blog post about foot sprays that helped with pain and inflammation, she found out they contained lidocaine, which is a numbing agent that dentists used. She said she felt that she could come up with a less drastic solution to help with foot pain, and decided to create her own foot spray with all organic and natural ingredients. She hired a chemical herbalist and naturopathic doctor, and together they made a fantastic product that worked better than their competitors. The only problem was since it was natural ingredients, they could only produce it in small batches. Since it couldn’t be mass-produced, the product line fell apart, and her ticket out of the corporate world vanished.

As luck would have it, she soon ran across an online forum with two women discussing a great product called Insolia. Surprised she had never heard of it before due to her in-depth knowledge of the shoe industry, she called the chairman of the company to see where they may have gone wrong with their marketing and promotion. The chairman admitted that the company was run by a bunch of male MIT engineers who were struggling to understand and attract the attention of female audiences, and didn’t know how to get it off the ground. Seeing the potential in the product and company, Abby offered to handle their marketing in exchange for an increment of their sales, but the chairman came back with a different offer. He and his team were no longer interested in manufacturing the product and asked Abby if she wanted to become their exclusive distributor. Since she has gotten the brand to appear on platforms such as HSN, Amazon, and O, The Oprah Magazine! 

It was slow takeoff for Vivian Lou, though, and Abby said she blames it on her mindset. When she started working for Insolia and launched Vivian Lou in late 2014, she was still working a full-time corporate job, and referred to Vivian Lou as her “hobby business”. After doing some self-discovery, she said she realized she didn’t feel like she was worthy of running a successful company. She knew immediately after launching that something internally was holding her back, and after speaking with an old coworker, she referred her to an emotional freedom practitioner. Her life has since been changed, and her practice has helped her uncover self-doubts stemming from her childhood and her uneasiness with money. She then hired a sales coach who enrolled her in a sales camp that made her more comfortable looking at her numbers and helped her fill out projection worksheets. She began projecting out $100,000 and $500,000, and it motivated her to drive her business, and grow it into the success that it is today!

Hear more of Abby’s story in today’s episode!

In this episode you will…

  • See how to grow your hobby into a business
  • Adjust your mindset to that of a serious entrepreneur
  • Be able to eliminate internal obstacles to become a better business owner
  • Learn to clear negative memories to create positive energies
  • Know how to bounce back after your business hits a rough patch
  • Find the best platforms to sell and market your product and business

She Did It Her Way listeners will get a 20% off by using HERWAY code at check out for Abby's Strap on a Pair: A Middle-Aged, Middle-Management, Middle-Class Moms Quest for Something More


“Picking up the phone and talking to people was not something that I liked to do…but I was like…I’m just going to…ask the question. And that was part one of me stepping outside of my comfort zone…[and] that just led to a series of other events…that landed me on HSN, that got me into Oprah magazine [and] opened several opportunities for the brand which has been phenomenal.” -Abby Walker

“When you call your side hustles, or your dreams, or what you want to do-if you keep calling them a hobby, the universe will treat them as a hobby.” -Abby Walker

“Once you clear your stagnant memories that are holding you back, it allows the universe to provide so much more for you. You’re creating a bigger cup for yourself when you clear out these blocked energies, and silly memories.” -Abby Walker

“My main mission as a business owner is I never want my business to run me, I want to run my business.” -Abby Walker

“You live and learn, you make mistakes, you’ll fail. I feel as a business owner, the more you welcome failure as a learning versus fearing failure, the quicker you’ll grow.” -Abby Walker


Abigail Walker LinkedIn
Vivian Lou Website
Vivian Lou Insolia Shimmer
Vivian Lou Facebook
Vivian Lou Instagram
Vivian Lou Twitter
Strap on a Pair by Abby Walker
Big Magic by Elizabeth Gilbert



SDH209: Making Yourself the Center of Your Universe with Pandora Paloma


In a need of a cloud accounting software that isn't overwhelming, simple and easy to use? have you tried Freshbooks? Because if not, you're missing out. Freshbooks is an accounting software with the freelance and service based business in mind. Because of its friendly user design you're able to customize invoices, draft, send, follow up, accept payment, track express and work contracts all right in the portal.

Try Freshbooks today by visiting and enter She Did It Her Way in the "How did you hear about us?" box.

Happy tracking!


Is there an aspect of your life that you’re not satisfied with? Is it nutritional? Is it with your career? Is it an aspect within yourself?

We introduce Pandora Paloma, creator of Rooted London, which helps with all of those questions! Pandora is a holistic nutritionist and a life coach, who specializes in self-love empowerment, and intuitive living and eating. Struggling with body image issues growing up, she dealt with eating disorders and rollercoaster diets that negatively affected her health and confidence. At 27 she was ready for a life change and began training as a nutritionist and a yoga teacher. She wanted to become more in-tune with her body so it could guide her in life, and teach people to be able to do the same.

Before she entered into the world of health and wellness, she was a director at a high-level PR firm. Though she worked hard to earn that title, she realized she had lost the love she once had for PR. She took a look at her life and felt like she wasn’t living her truth. She wanted to have a career doing something that brought her joy again and began looking closely at her other interests to see what she could build a career from. Already working in the beauty and wellness sector of PR, she decided to expand on that field and become a player in the industry herself. 

She saw that the industry was very trend led, and no one was talking about what was going on in the body. So she entered into health and wellness with supper clubs because she loved food, and wanted to introduce people to plant-based meals and diets. She also did catering, too. Once she entered the market, she found her niche in women who needed help with weight loss and gain and treating diseases. In her consultations with them, she also began asking how they were doing emotionally. A lot of her clients would burst into tears, or uncover emotional wounds. She knew that she had to do more with her practice and help her clients become healthy nutritionally and mentally. 

That’s when life coaching became a service of her practice. She wanted to be involved in every aspect of her clients' life change, and really get them on track to becoming better and healthier people. Most of her clients deal with dissatisfaction with their careers or lives and have feelings of anxiety and stress. She tries to help them by reframing their minds to think positively, which begins to change their attitude, and subsequently their behaviors. 

Pandora also explores people’s connections with food and finds that a lot of people coping with stress or anxiety look to food as a treat or a tool for satisfaction. She teaches them that they have to find satisfaction in other areas of their lives, because food is temporary, and they’ll probably feel worse about themselves later for indulging. She gets them to find joy in the everyday things in life, like washing dishes or their sex life, and make sure they take care of their own happiness before they try to take care of others. 

It was then that she added the intuitive eating program to her practice, which combines messages of self-love, body acceptance, and everything else that Pandora stands for as a nutritionist.  She offers the program in the form of a live webinar and offers coaching over the phone to her clients. 

While she never sees herself going fully digital, because she likes the personal connection with people during consultations, she knows that her field calls for emotional protection. In order to help her clients to the best of her ability, she needs to keep her mind and spirit positive. So she does reiki to nurture her energy, or she imagines she’s putting on an impenetrable cloak of positivity and strength.

In the end, she was able to find a career that nurtures her soul, as well as others, and has been able to touch people in a way that brightens their day and lives. 

Stay tuned for more of Pandora’s story and the lessons she’s learned along the way!

In this episode you will…

  • Figure out how to develop services and products for your business
  • Find joy in the little things in life
  • Stop defining your happiness by other people’s standards
  • Figure out healthy ways to cope with stress and anxiety
  • Begin doing what you want to do, not what you should do
  • Come up with ways to connect with your customers


“I can help feed your body, and nourish you, but we need to start nourishing your mind because of your frame of mind isn’t in the right place right now. We need to get you thinking more positively and reframing some of these negative associations with food or your life in general. That’s when the life coaching came in. I wanted to feel like I was really able to be there for people from the foods that they were eating, to how they were thinking” – Pandora Paloma

“I’ve got to look after myself first, in order to look after [others] better. If my glass is half empty, where’s my power to support [others]…you are the center of your universe…do what you want to do.” -Pandora Paloma

“You can’t have regrets in business…you have to fail sometimes to know what went wrong, and then to know not to do it again in the future…if nothing bad ever happened, we’d never learn, and in business there’s always going to be a curve ball…and you have to be in a situation where you feel mentally and physically, ready and prepared to deal with that.” -Pandora Paloma


Rooted London Website
Rooted London LinkedIn
Rooted London Facebook
Rooted London Instagram
Rooted London Twitter
Women’s Bodies, Women’s Wisdom by Dr. Christiane Northrup M.D.
Women Who Run with Wolves Clarissa Pinkola Estes



SDH208: How to Develop Your Mindset & Determine Your Path with Candy Nelson


In a need of a cloud accounting software that isn't overwhelming, simple and easy to use? have you tried Freshbooks? Because if not, you're missing out. Freshbooks is an accounting software with the freelance and service based business in mind. Because of its friendly user design you're able to customize invoices, draft, send, follow up, accept payment, track express and work contracts all right in the portal.

Try Freshbooks today by visiting and enter She Did It Her Way in the "How did you hear about us?" box.

Happy tracking!


How do you develop a dream if no one ever told you to have one? Where did your drive originate? When did your calling come to you?

We dive into Candy Nelson’s answers to those questions in today's episode! Candy is the founder of Volunteer CEO, a life coaching business, and a nonprofit organization, Animal Friends Sanctuary, along with several other businesses. Her non-profit rescues abandoned animals and give them a home, it also provides a safe place for kids who have been sexually and physically abused, and kids in the foster care system. At Animal Friends Sanctuary, at-risk youth get to hear the stories of the animals in their shelter and play with them. Through that connection Candy wants to give the kids hope and a sense of relief from their own hardships in life.

Candy came from humble beginnings herself and grew up in a trailer home with two teen parents. With her father working as a mechanic, and her mother as a maid, they grinded to give Candy a better life than they had, and eventually was able to send her to private school. But at private school, Candy felt that her creativity, aspirations, and education on the world was being stifled. There were no counselors in the school, and she felt like she had no one to talk to. She knew in her gut that the environment was wrong for her, but she wasn’t sure in what way and how to even remedy her internal conflict. 

It wasn’t until she was 15 years old that she began to dream bigger, and began to aspire to goals outside of what her environment presented her with. The big motivator behind her epiphany was a none other than Tony Robbins. While watching T.V at 3 am on her couch, she came across his Personal Power infomercial. She said because she never had any structured beliefs, she was more receptive to his messages about empowering people to change their lives, and not allowing themselves to be products of their surroundings.  She was determined to soak up as much of his guidance as she could. After failing to get her dad to pay for his cassette tapes, she managed to get a credit card, and got the entire set. 

While listening to the tapes, she started to brainstorm and write down her personal goals that she wanted to complete by 30, which she ended up accomplishing by 23. A couple of her goals were to graduate high school and go to college. She got a scholarship to Ohio State University and studied Criminology because she thought she could make a difference in the world. However, being trapped in a classroom all day made her feel like she was wasting her potential. 
She had gumption and drive, but no idea where to channel it. After talking with her dad about her crossroads, he suggested she start a business and took out a second mortgage on their house. In 1999, when she was only 19, she built her Platinum Salon & Spa and was determined to make her business a success since so much was at stake. Thanks to the love and support from her community, her first business was a hit!

Since her spa and salon was such a success, she didn’t want to lose her momentum. So at 23, she decided to get into real-estate. She began buying some commercial and residential buildings around her shop to flip and hold in order to gain some extra income and expertise. One building she bought sat around for a year because she didn’t know what to do with it. As she drove past it one night, she heard a strong inner voice tell her to put her animal shelter there. She had no experience with non-profits or a clue about the legal hoops she’d need to jump through. What she did know was that she had a deep love and passion for helping animals. After reaching out to her network, help began flooding in, and they were able to take an abandoned building into a facility that has saved the lives of over 3,000 animals!

Get comfy and listen to more about Candy’s businesses, life story, and how she continues to expand her business ventures!
In this episode you will…

  • Learn to find the motivation to aspire to bigger goals and take action
  • Find ways to channel your drive
  • Be able to utilize leverage in your life and turn it into motivation
  • Turn negative criticism into determination
  • See how to venture into other industries after you successfully start your first business
  • Become more attentive to the guiding voice in your head 


“We have all of the answers inside of us. Everything that you want to accomplish, your purpose, your mission, your passion in life is inside of us. But we are so bombarded with the noise of…who we are supposed to be…that sometimes, just in those moments when it’s just you and those thoughts, and your soul, that you’re actually able to hear exactly what it is you’re supposed to do.”-Candy Nelson

“When you have enough leverage in life to do something spectacular, no matter what it is, you will perform…failure'snot an option.” -Candy Nelson

“The mindset to me is so immensely important. If you rip away every other talent or skill that somebody has, and you give them the right mindset…to me that will accomplish more in your lifetime than any other degree, talent or skill you can possibly develop because you will always find a way, and you will always make a way.” -Candy Nelson

“When someone says  you can’t, that becomes fuel to say I will.” -Candy Nelson

“Always have a set of something that you’re working on. It doesn’t have to be financial, it could be contribution, generosity, becoming the best mom or daughter…[have] something you’re always working for, because what I have found is that when you’re foot is on the gas, and when you finally get there…you start to coast." -Candy Nelson

“When you are so decisive and clear on what you want to accomplish, the universe conspires to make it happen. And I know that’s a corny quote but my life is literally a proof of that.” -Candy Nelson
Candy Nelson LinkedIn

Animal Friends Sanctuary

Volunteer CEO

Platinum Salon & Spa

Candy Nelson Instagram

Brendon Burchard

High Performance Habit by Brendon Burchard