Simply Be You. Personal Branding for Women Entrepreneurs with Jessica Zweig
Hey guys! Here we are back with another speaker spotlight and today I'm excited to share more with you about who Jessica Zweig is and what she'll be teaching us at the upcoming summit (pss....early bird ends April 16th so be sure to grab your ticket!)
Jessica Zweig is the CEO of The SimplyBe Agency, a premier personal branding firm based in Chicago and serving clients nationally. She was named one of the Top Digital Marketers to Watch in 2017 by INC. The SimplyBe Agency helps its clients, ranging from corporate executives to politicians to entrepreneurs to spiritual directors, in becoming an industry thought leaders. She speaks and facilitates workshops and masterminds, teaching the power of personal branding to corporations such as Heineken USA, Red Bull, Chicago Tribune, Virgin and BBMC Mortgage Bank. A serial entrepreneur, she founded CheekyChicago.com, Chicago’s leading lifestyle magazine for women for seven years strong, reaching 100,000 readers locally and partnered with over 100 national brands as clients. Jessica has been featured in Crains, Chicago Tribune, Chicago Suntimes, Refinery 29, Tasty Trade, BizTech Magazine, Today’s Chicago Woman, Michigan Avenue, NBC, ABC, FOX, WTTW, WCIU, CBS and more as a leading entrepreneur and personal branding expert. She has spoken on the stages of at Techweek, NEOCON, LinkedIn, The United Women in Business Foundation, 1871, Microsoft and more as an expert on entrepreneurship, digital marketing and personal branding.
During Jessica's session she'll be teaching us that no matter where you are in your career, whether you’re an entrepreneur, a corporate soldier, a C-Level exec or an entry-level manager, you must realize no one does business with products, logos, or brands. We do business with people. The sooner you can identify what kind of person YOU are, the sooner other people will know who you are, what you do and how good you are at doing it. It is only then that you become the person everyone wants to hire, to meet with, to ask for advice, to connect with and to buy from. After all, you might not be your job title for the next 100 years, but you will definitely be you. In this workshop, we will uncover ways that you're subconsciously telling a story about yourself in your workplace, and give you the tools to intentionally manage your own narrative. We will provide the tools and tips to establish your corporate personal brand and uncover your "super power solution" to make you indispensable, teach you how to tell your brand story in the clothes you wear, how to convey your personal brand via email, how to use social media to enhance your message and much more.
I asked Jessica some questions when it comes to entrepreneurship and here's what she had to say...
What's your number one piece of advice for entrepreneurs?
Always start from a place of authenticity. It's the only way to make sure you end there as well.
What's the best investment you've made in your business?
What are your favorite tools/apps that you use?
What is one of your favorite books you've read that has made an impact on you?
Traction; Jab, Jab, Jab, Right Hook
There you have it! Don't forget to snag your early bird ticket at www.Shediditherwaysummit.com :)